Russel Brunson sponsors this post. All opinions are 100% my own!
Want to know how to grow your blog traffic fast?
If your goal is to grow blog traffic, you have come to the right place. Many articles are out there about how to drive traffic to your blog and how much traffic is good for a blog. So you may be wondering what makes this article any different?
I’ve seen strategies ranging from finding sites that allow guest posts to improve your domain authority, blog comments, email marketing strategy, marketing automation, social media sharing buttons, landing pages, on-page SEO, search traffic, shares on social networks, keyword research for search engine traffic, and so on.
And those are all great strategies, but here is the thing, if you do not have the traffic basics down, these strategies may not be as valuable. So, in this post, I will tell you some big realizations I’ve learned regarding increasing blog traffic in the long run.
How I Am Learning To Grow My Blog Traffic
I’ve been blogging for some time, but traffic can constantly be improved. That is why I am currently reading Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers by Russell Brunson.
Now, this is not the first book I’ve read about blogging or building traffic, but I enjoy Russell’s method because his tips will never expire. They are pretty much technology-proof. Meaning his strategies are fundamental and are the basis for so many new-age types of learning.
And while his methods are not exactly tactical, if you have a good understanding of his methods, deciding on what tactics to take after that will be much more simple. Not only will you be able to learn how to increase blog traffic fast, you will implement strategies that will make it long-lasting.
But you may be wondering, who is Russell Brunson? Russell Brunson is a Best-Selling Author & CEO of the $100M software company ClickFunnels. He has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, and popularized the concept of sales funnels.
In 2014, Russell and partner Todd Dickerson launched Click Funnels, the fastest-growing non-venture-backed software company globally.
Traffic Secrets is his newest book. It reveals the classic and foundational direct marketing techniques that allow you to be ahead of recent trends and see invisible opportunities to everyone else.
In addition, Russell can share how to master evergreen traffic strategies to fill your website and funnels with your dream customers.
I will share some of the biggest takeaways from the book.
1. Know Your Dream Customer
One of the first lessons I learned from this book is understanding your dream customer. This means knowing your target audience well enough to create quality content and products for them.
And when I say customer, I mean who is the person who will actually buy what you are selling. not just those who are reading your content. What you sell can range from products, services, affiliates, and more.
But you want to ensure that your dream customer has disposable income to spend. Russell talks more about the importance of knowing your dream customer in the video below.
Knowing your audience is the first step to creating great content. Once you understand who they are, you can learn what they like, dislike, and their core desires.
This was an essential lesson for my blog, Miss Millennia Magazine. We have an Avatar for our brand, Olivia Anderson. Knowing what she likes (and doesn’t) helps us decide better on what content we create and accept from guest posters.
2. Know Their Core Desires
The chapter about core desires was one of my favorites because I learned something incredible. Three core desires drive people to buy: relationships, health, and wealth.
When I first heard this, I thought, no way! But after further proof from Russell, I realized that every great marketing campaign played on one of these three core desires.
Another great thing about understanding core desires means now you can take the problems they are typing in Google and use long-tail keywords based on these core desires. You can also use those keywords to drive them to your content. See how this starts to make more sense to grow your blog traffic?
3. Know Your Dream 100
I loved this lesson a lot when Russell described it in his book. It’s a pretty incredible story. But to give you the TL;DR version, this Dream 100 is finding the top places on the internet where your audience hangs out.
And it is then targeting them in creative ways, such as running a Facebook ad reaching them or working on an affiliate deal with the person who owns those spaces.
This concept is brilliant content marketing if I do say so myself. And Russell even gives examples of how he has used this tip in his business to reach success. If you want to get more traffic, knowing your Dream 100 is the foundation.
4. Understand If They Are Moving Away From Pain Or Towards Pleasure
This was a pretty interesting point to me when I read it.
Here’s the deal. When someone makes a purchase, they are heading in two different directions. They are either moving away from pain or towards pleasure.
For example, if someone wants to lose weight, they move away from pain. In this same core desire, someone looking to get 6-pack abs is moving towards pleasure.
Once you figure out which desire your core audience wants, you can create a better call to action that will make things easier when getting them to take action on what you want to offer them.
Once you figure this out, you can learn more about what type of actions they are willing to take.
I know I covered quite a bit about growing your blog traffic. But believe it or not, all of this is only four secrets out of 20 in Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers. If you have excellent ideas about optimizing your blog, imagine what else you can learn from the book!
Are you interested in growing the traffic on your blog? Get the book for free at this link here. (Pay for shipping.)
Significant traffic to your blog is doable! But you have to know what steps to take to get there. And this book shows you just how to get there.
If you also read Russell’s book, let me know your thoughts in the comments! I would love to hear your thoughts about it.
This is a sponsored post written by me on behalf of Russell Brunson.