Are you looking for a good blog income report in 2022? Then, you’ve come to the right place. Welcome to our blogging income report for the month of January!
If you’re here for the first time, I’ve been doing these travel blog reports since my wife and I moved to Costa Rica and launched our blog, Blogging Money Life, in August. You can check out our original launch video for our blog below.
If you wonder, “how much do travel bloggers make?” we give you a complete breakdown in this blog’s monthly income report.
In this monthly blog income report, I cover the metrics of our social media channels and our YouTube channel. I also discuss the growth of our email list, all the KPIs for our actual website, and in the end, I do a full breakdown of our income and expenses for our blogging business.
Before we get started, a little bit more background on Jas and I. Jas is a very experienced blogger. She’s been blogging for over 10 years. She launched her blog, Miss Millennia Magazine, after graduating from college.
Over the past 10 years, she has helped many new bloggers make money online by launching and monetizing their blogs with passive income strategies like affiliate marketing, digital products, and sponsored posts. Me on the other hand, I’m brand new to blogging.
I just started in August, so I’ve been going at it for about six months. I love analyzing data and consider myself more of a numbers guy. My background is mainly former military and building custom homes.
Jas and I decided to start Blogging Money Life as a project to work on as a couple and help new bloggers grow and monetize their online blogging businesses.
All right, let’s get things kicked off.
Our YouTube channels showed growth of 43 subscribers this month, ending the month with a total of 453 subscribers. We finished this month with 2,789 views. That’s up 46% from December.
Twenty-two percent of our total views came from external sources. Most likely our social media posts and blog posts. Watch hours are up by 86% this month, finishing off at 284 hours.
We received 37% more impressions this month for a total of 30,744. Our click-through rate remained about the same at 4.1%. Our average view duration has gone up to 24% and sits just under six minutes. Four videos were published this month, and the age of our YouTube channel is 11 months old.
Instagram, we have 1,009 followers to date. That is a loss of seven followers this month. We finished the month with 10 posts.
Those 10 posts reach 463 of our followers. In addition, our Linkin.bio generated a total of 20 views to our website with a click-through rate of 39%.
We increased our followers and page likes this month. We published a total of 14 posts.
Our reach has gone up 12%, and our post engagements have also gone up slightly.
Although we haven’t been focusing on Pinterest in January, we posted 11 pins which generated 97 views, and we still have three followers.
For February, we plan to put together a stronger social media strategy. Jasmine has another blog called Miss Millennia Magazine. She has a blog manager that works full time on that blog.
We have recruited her help to put together a social media strategy for Blogging Money Life. What she’s going to be doing using a tool called SocialBee is sharing our blog posts and YouTube content through our socials, including Pinterest, Facebook, Instagram, and perhaps Twitter. Check back in February to see how that extra effort on our socials has affected our overall blog traffic.
Moving on to our email growth. If you’ve been blogging for any amount of time, you’ve probably heard the saying, “The money is in the list.” Well, from the very beginning of our blog, we focused on the growth of our email list.
Like most blogging metrics, it’s not an easy thing to grow, but I feel like we’ve been doing a pretty good job. So at the end of January, we have finished with 267 email subscribers.
We had 30 new subscribers 19 unsubscribes. We ran 14 different email campaigns sent out a total of 3700 emails. The average open rate is 32%, which translates to just under 1200 open emails. The click-through rate within those emails is sitting at about 3%, which equals 112 links clicked.
Right now our focus is primarily on growing our list engaging the subscribers, offering them good content. We also use it to promote our new blog posts when they publish twice a week. Once we get to about a thousand subscribers, we can talk about monetizing our email list.
Let’s talk about January’s website traffic.
Our blog is now six months old, and we have 40 articles published. In January, we put out seven new blog posts. SEMrush is a fantastic tool we use to optimize our SEO do keyword research, and it also helps us track some key performance indicators.
In this metric here, SEMrush tells us that five out of more than 400 keywords that we are ranking for show up within the first page of Google. Our SEMrush authority score has gone up one point this month, and we are currently sitting at 22 out of 100. There are currently 192 referring domains. That metric is up 19% from
last month. When relevant websites with a higher domain authority than yours link back to your website, that helps build your own domain authority.
Our Moz Domain Authority has stayed the same at seven.
Our Alexa score has gone up 32% and now sits at 190,740. Our Alexa score in the United States ranks around 77,000, up 34% from December.
Our Google Search impressions have gone down 4%, but we still show an increase in traffic, which would cause me to look at our click-through rate and our direct and referral traffic. So come down here to the click-through rate, we see that it has indeed gone up 15%.
It’s sitting just over 1.3. Ideally, we’d want our click-through rate to be about 2%. So, as we improve our SEO through keyword research and better headline tags, I think we’ll see a better conversion rate through our Google impressions.
Our user traffic has increased 23% and sits just over a thousand users for the month. It is crucial to have a lot of new users on your site, of which we have just over a thousand. The number of new users you have coming into your website shows you how effective you are at marketing and driving traffic.
Returning users, we’re sitting at 104. This tells us how sticky our website is. The content we provide can retain about 10% of our new audience. Total page views are at 3754, up 43%.
Comparing this metric to users gives you an idea of what type of engagement you have from your audience to your website. Total sessions or visits to our website is up 32%. We have a pretty nice and average session duration of two minutes.
Our pageviews per session are sitting at 2.84. On average, anyone who visits our website engages with about three pages. Anything over two is good. The bounce rate has increased by 28%.
I just changed that to red because the lower the bounce rate, the better. Anything this low is an incredible bounce rate. Bounce Rate is a great indicator to help measure your user engagement.
It tells you the percentage of people who leave after only viewing one page. So looking at our bounce rate, if only four and a half percent of people visiting our website leave after viewing one page, that means over 95% of the people on our website view at least two pages.
Something that we do in nearly all of our blog posts that probably helps our bounce rate is that we add a video. So when you’re reading our blog post, you click on the video that counts as an engagement. And if we offer a video for nearly all of our blog posts, our users’ chances to engage more often are higher.
Our direct traffic has increased 48%, organic traffic is up 13%. Accounts for 68% of our total users. We are sitting at 23 referrals this month, which accounts for 2% of our total traffic which doesn’t seem like a whole lot considering how many websites are linking back to our blog. Here you can see 618 backlinks from 192 referring sites. I’ll just pause it here for a second if you want to take a look at our social media traffic.
Now that we wrapped up all our metrics check out January’s income report. You can see here that we’ve signed up for a few different affiliate networks. As our traffic picks up, I’ll be going into SEMrush to analyze which articles generate the most traffic. I’ll then go into those articles and add affiliate links.
Hopefully, we’ll have some clicks on those links that convert to sales, and then we’ll start generating some income. We are still working with Google AdSense as an advertising network. Our traffic is beginning to pick up.
So relatively soon, I’ll be looking at other advertising networks that have higher payouts and seeing what we qualify for. But as of now, we brought in $13.77 from Google AdSense.
We have not yet done any sponsored posts or set up partnerships, and our products still remain our primary source of income.
We have two subscribers on the third month of the four-month payment plan for Blogging Money Formula. Sixteen total subscribers to the Blogging Money Update. Two of which are new subscribers.
We have eight reoccurring expenses that total out to $97.71. We didn’t have any one-time costs this month. The only personnel expense we paid out this month was for our transcriber.
January’s Profit and Loss summary. Monthly gross income $565.61. Total monthly expenses $122.71. We estimate our taxes and hold $97.44 aside, which leaves us with a monthly net income of $345.46.
Thanks again so much for joining us. If you like this content we put out, go ahead and hit the like button. If you want to keep coming back for more, hit the subscribe button.
If you liked the monetization tracker sheet that we use, you could download it for free here. I hope you join us back next month. I’ll see you later.