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I was recently chatting with some of my blogging besties about how awesome it would have been to have a blog mentor by our side from day one. A seasoned pro who could answer all the questions we didn’t know to ask. An experienced blogger who could share their tricks of the trade for writing great content and driving more traffic to your site.
We all agreed it was tough to start out as bloggers ourselves, especially without anyone for guidance. So we thought, what if there were someone who could share their story from day one? And continued sharing their journey until their blog was constantly bringing in real income every month. This would have given us a template to build the structure of our blog, and then maybe things wouldn’t seem quite as daunting in our minds.
I’ve been blogging for over 10 years now. If I had guidance like this when starting Miss Millennia Magazine, the online magazine would have made more money and saved me time from learning with trial and error.
As I’m sure you can imagine, starting a blog was not easy in the early days. OG bloggers had no help when they began their first blogs, and it is our goal to offer that assistance today!
Our Monthly Blogging Journey Series
In this series, we share the current strategies we use each month to grow Blogging Money Life into a money-generating machine. Check out our monthly income report. Here’s what you can expect in this new series:
- The goals we set each month to ensure that we continue to move forward
- The strategies we use each month to hit our goals
- Monthly updates on our blog journey with a full progress report
- Proven tips and tricks to grow and monetize our blog faster
Let’s Get You Caught Up
We recently hit the “Launch” button on our new blog, Blogging Money Life. And there was a lot of behind-the-scenes work put into getting us to this point.
Picked A Name For Our Blog
One of the first things we did was keyword research to help us determine what to name our blog and the domain name.
We chose the name Blogging Money Life because it has good SEO potential, and I liked how my existing products fit into this branding. These products Blogging Money Update and Blogging Money Formula will be moved over to our new blog to help generate income.
Create Key Pages
We created some essential pages for our blog. When creating a blog, you need to have a few critical pages in place before you launch.
It’s your readers’ first stop when they go to your domain. It’s also the first impression they get of your blog. Therefore, it should include your tagline, and keywords, and it should be easy to navigate to your most important pages.
This is another page that should be created upon the launch. This is a more in-depth page on who you are and why you started your blog.
Work With Me Page
This page lets brands know that you’re open to collaborating and includes your blog metrics. It should also make it easy for them to contact you to work with you for sponsored posts.
This is not precisely needed on day one, but it’s a great place to host your affiliate links while you showcase your favorite products.
Another thing we did was decide on our blog categories. Blog categories are also important and should be chosen carefully when getting your blog started. Choose words and phrases for these categories that you want to rank for on Google search.
Chris and I also created a YouTube channel. While this step may not fit all bloggers, adding YouTube videos to your blog post is a great way to rank higher on Google. It’s a strategy that we decided to implement from the very beginning.
We also set up our social media accounts. We claimed our Twitter, Instagram, Pinterest, and Facebook accounts right away. It’s essential to get your presence on all major social media channels, even if you don’t post content right away.
All successful bloggers have an avatar. And no, I am not talking about the blue characters from the movie Avatar. An avatar is a persona you develop that embodies your target audience. Your avatar is the person that you are creating content for.
Give your avatar a name, know their personality traits, and what they look like to help build your brand. Understanding all these stats will help you better tailor the blogging experience of your audience. And when you tailor your content specifically for the needs and challenges of an avatar’s personality, this will increase audience engagement.
We also created our first ten blog posts. You want to have at least ten blog posts when starting because this helps Google figure out what your site is all about. Also, it gives enough content for people to check out when you first launch.
Another thing we did was set up our blog email list. One of the most powerful money-making tools for your blog is your email list. For our blog, we decided to go with the free version of MailerLite. With MailerLite, we can create forms and landing pages and set up my automated welcome series for our emails.
Establishing an LLC
We also took care of our business paperwork. We started by establishing our LLC for our blog and registering for our tax ID number. We then formulated an official partnership agreement, opened a business bank account, and set up PayPal.
Know this stuff isn’t as exciting as some other things, but it’s essential to making money with your blog.
It’s all sort of a domino effect. For example, I wanted to open a business PayPal account, but I needed an EIN (business tax ID number) to do that. To get your EIN, you need to register your business with your state and set up a partnership agreement with your blog.
So one thing led to another, and we could take care of everything at once. And when our blog starts making money, we have a way to receive and record that income.
While I’m well into my blogging career, Chris is new to blogging. So I’ve referred him to some of my favorite blogging courses, including Making Sense of Affiliate Marketing, Six-Figure Blogger, and of course, the resources from this year’s Genius Bloggers Toolkit.
And speaking of courses, we are also getting ready to start promoting our own system Blogging Money Formula. Blogging Money Formula is a course for bloggers looking to make money with their blogs. It goes over the basics of setting up your foundation and what you need in order to help maximize income, even when there’s little traffic!
The program will teach you how to:
- Establish yourself as a professional blogger: I’ll show you everything your blog needs to be recognized as a professional blogger.
- Properly apply for sponsored posts so you get selected for more opportunities: I will show you step-by-step how to apply so that brands choose you more often!
- Get brands to reach out to you: I’ll show you what you need on your blog so that brands reach out to you, as well as how to put yourself on their radar.
- Build long-term relationships with brands: This way, you can get recurring business with brands instead of having to pitch new ones all the time.
- Write content that appeals to your audience and the brand: Because great content does not need to be either-or!
- Drive traffic to your blog posts: Great results produce repeat customers, and I will show you how to make that happen.
Last but not least, we create written processes for the tasks we do regularly. Tasks like editing blog posts and scheduling social media content. In the future, we will be able to pass on these processes by handing them over to a virtual assistant.
There’s so much to do even before you hit the “launch” button. But just keep in mind that a blog is a forever-evolving business. It does not have to be perfect from the start.
Hell, it will probably be at least a few months before you start seeing traffic. The important part is that you get started.
So try not to get overwhelmed by your to-do list. If blogging is something that you really want to do, then it will happen for you. Just take it one baby step at a time.