ConvertKit vs LeadPages: Which Is A Better Landing Page Builder?

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ConvertKit vs LeadPages: Which Is A Better Landing Page Builder?

If you are trying to create a landing page, you may have debated which landing page builder you want to go with. Will it be ConvertKit or LeadPages? How do you choose?

I have had the pleasure of using both ConvertKit and LeadPages as tools and can tell you the benefits of using both and which one to use based on your need!

While they are both great tools, in this post, I will determine which is better, ConvertKit vs. LeadPages? But before I do that, I want to talk a little about what I think goes into a great tool to create lead pages.

What goes into an effective lead page tool?

If you have a blog, you need lead and sales pages. And you want a tool that will help you be successful in doing that. 

Here are the things I think a great landing page builder should include:

  • Split Testing Abilities
  • Detailed Reporting
  • Page and form templates
  • Variety of different conversion tools
  • Ability to connect to other devices in your funnel
  • Ease of Use

I will discuss these features to settle the debate about ConvertKit vs. LeadPages.

I want to start by saying that Convertkit is an Email Marketing Automation tool, but it also has the functionality to create lead pages for lead generation. So keep this in mind regarding my analysis of both devices!

Split Testing Abilities

Being able to do split testing—aka A/B testing—with your landing page tool is a pretty important feature. This ability allows you to try out different things on your pages to see what works and what does not.

Missing this feature means you might have a page that could be making better conversions for you, but it is hard to know.

LeadPages has a robust A/B testing feature that lets you select two pages you’d like to run. And it tells you the conversion rate for each one.

LeadPages Split Testing Feature -ConvertKit vs LeadPages : Which Is A Better Landing Page Builder?

LeadPages Split Testing Feature

Unfortunately, ConvertKit does not have a split-testing feature for its lead pages. So I think in this particular category, lead pages are the winner.

Winner: LeadPages

Detailed Reporting

Detailed reporting is probably one of the most important features regarding landing pages. To improve your conversion rates, you have to know how many people are visiting your page and how many are converting.

And if your lead conversion tool can tell you all of this, even better!

LeadPages gives you a variety of stats to look at when it comes to your landing pages. For example, you can see how many views, unique visitors, conversions, and your conversion rate for a particular page.

Leadpages reporting - ConvertKit vs LeadPages : Which Is A Better Landing Page Builder?

LeadPages reporting

I especially like that your dashboard also shows you many of these stats at a glance.

Leadpages reporting on the dashboard

LeadPages reporting on the dashboard

ConvertKit is more than just an email service. It also has reporting capabilities for its landing pages but does not collect as much data as LeadPages. Instead, they show you visitors, subscribers, and conversion rates.

One feature I love about ConvertKit’s reporting is that they offer you the top referring links. This is an excellent way to know what traffic sources are working best and whether or not you need a content upgrade.

Convertkit Reporting

ConvertKit reporting

If I had to pick a winner between the two, I would go with LeadPages, not just because they provide more data with their reporting but also because the data is at the center of the tool. It is prioritized not only on the dashboard but also on the page data itself.

Winner: LeadPages

Page and Form Templates

If you are not a web designer, it helps to have page templates ready to go that look great and will convert well. Both ConvertKit and LeadPages offer page templates to choose from.

ConvertKit landing pages have various page and form templates you can use. And they categorize them based on the use you want to use the page for, varying from collecting email subscribers for your newsletter to promoting a lead magnet product for signups.

Convertkit landing page templates - ConvertKit vs LeadPages

ConvertKit landing page templates

If I were comparing the sheer number of templates to each other, LeadPages landing page templates would win by a landslide. They have a massive collection of templates and regularly add new ones to the list. My favorite feature when sorting through the templates is that you can sort them by the highest conversion rate pages. (This is typically what I do when I create pages.)

Leadpages landing page templates - ConvertKit vs LeadPages

LeadPages landing page templates

But you also have the option to sort by color, style, and industry. Honestly, this can sometimes be a little overwhelming, but it does pay to have this variety when you create a new page.

I will go with LeadPages as the winner here because they have more template options and tell you which ones have historically had better conversion rates.

Winner: LeadPages

Variety of Different Conversion Tools

Can I tell you about one of my favorite features for LeadPages real quick? It’s the fact that they have more than just pages you can use to convert people.

They also do pop-ups, Alert bars, opt-in texts, and trigger links. This may all sound like gibberish, but I was sold when I saw that using LeadPages pop-ups averaged a much higher conversion rate than my actual landing pages. More like 50-80% conversions compared to my typical 20-30% conversions with pages. And while I did shop around for other lead page tools, none had anything comparable to this.

LeadPages Pop Ups

LeadPages Pop-Ups

ConvertKit is very lean on the variety of conversion tools it has since, as I mentioned before, this is an email marketing automation tool first, but you do have a couple of options. You can choose to do a simple form or an actual page. You get tracking data for both.

Convertkit Page Options

Convertkit Page Options

If you want more conversions, I think LeadPages is the way to go in this category. But if your goal is to keep things simple, then Convertkit may be more your speed. But for this article’s sake, I will go with LeadPages.

Winner: LeadPages

Ability To Connect To Other Tools

If you are creating lead pages, you are probably using other tools to help you convert them. Whether collecting emails for a webinar with a webinar or connecting to your payment tool, having a variety of integrations is vital for a lead page tool.

LeadPages Integrations

LeadPages Integrations

In this case, I believe both tools do a fantastic job connecting to different platforms. They have many they relate to. And if, for some reason, you do not see a tool you use on this list, both devices work well with Zapier, so you can still connect to other devices with them as a middleman.

Convertkit integrations

ConvertKit integrations

I think both tools won this round.

Winner: Both

Ease Of Use

Lastly, you have ease of use. It does not matter how many bells and whistles. However, a tool is challenging to navigate.

I have used both of these tools, ConvertKit and LeadPages, for years, so they have become user-friendly for me at this point. However, both devices have their pros and cons.

LeadPages Builder Tool - ConvertKit vs LeadPages

LeadPages page builder tool

LeadPages has several widgets, branding elements, and functions you can choose from when building a page. It can be confusing if this is your first time using the builder. You have to click around to see whether certain parts work. But it is intuitive enough to figure out how all of this is supposed to work without watching a bunch of tutorials about it.

Looking at ConvertKit, the ease of use is excellent. If you want to edit a part of the page, click on it. And then, you can edit it. So easy.

I have created pages on ConvertKit in record time since the pages are so easy to navigate.

And there are not a ton of templates to choose from initially.

Convertkit page builder tool - ConvertKit vs LeadPages

ConvertKit page builder tool

Looking at both tools, I would say that ConverKit wins for ease of use because anyone can go and create a landing page within minutes, even if you’ve never made one before.

Winner: ConvertKit

ConvertKit vs. Leadpages: Which Is The Winner?

It depends on what you are into.

I am going to be perfectly honest here. They didn’t have landing pages when I originally signed up for ConvertKit. So I had to connect LeadPages to ConvertKit. It was just the way things were done.

So when ConvertKit announced that they would let you build landing pages within their platform, I thought, finally! Now I can cancel my LeadPages subscription.

And then I didn’t.

Sure, I could’ve made the switch to ConvertKit only, but the thing is, I loved the detailed reporting and the variety of options I have with LeadPages.

Pros of ConvertKit: Why Choose This Option?

If your goal of creating landing pages is to collect emails to build your list, then ConvertKit is perfectly fine. It has a lot of options for its landing pages, especially considering that its main product is email marketing, not landing page creation.

Convertkit Plans

If you want to build your list but feel limited because you cannot afford to also buy a specific lead page-building tool like LeadPages, ConvertKit is the right choice for you.

Also, ConvertKit lets you create an account for FREE! So you can create landing pages and grow your email list up to 1,000 subscribers before you have to worry about spending a dime. Or, if you want to access more features upfront, they also have an excellent free trial you can choose from.

If this sounds like the right option for you, sign up here.

Pros of LeadPages: Why Choose This Option?

If you are creating more than just landing pages to build your email list, such as making your products, I think LeadPages is the way to go. Leadpages has a user-friendly drag-and-drop interface that makes it easy for anyone to create professional-looking landing pages without coding or design skills.


You have much more control over what your pages look like and what is working and what isn’t; with detailed reporting that LeadPages is the obvious choice if you want to make some cash from the pages you build.

LeadPages comes in many packages, too, with the first starting at only $37 a month if you pay annually.

Leadpages offers a wide range of customizable templates that can be used for different industries and use cases.

Leadpages integrates with many popular marketing tools, such as Mailchimp, AWeber, and Salesforce, making managing your leads and automating your marketing workflows easy.

Whether with ConvertKit or LeadPages, you are on the right path to building your email list, high-converting landing pages, and blogging income!

Summary of ConvertKit Vs. LeadPages

ConvertKit and LeadPages are marketing automation tools with different purposes and main focuses.

ConvertKit is an email marketing platform focusing on email automation tools, subscriber management, and email sequences. It is geared towards bloggers, creators, and small business owners who want to build and manage their email lists, send targeted emails, and sell digital products directly from their emails. ConvertKit’s landing pages are designed to capture email addresses and lead magnets, and they offer pre-designed templates and a user-friendly interface.

LeadPages, on the other hand, is a landing page builder tool that focuses on creating high-converting landing pages and lead magnets. It offers a drag-and-drop editor, pre-designed templates, and advanced features such as A/B split testing, countdown timers, and forms that can be embedded on your website or social media. LeadPages is geared towards small businesses, PPC marketers, and online sales. It offers a free plan with limited features and a standard program with unlimited landing pages and advanced features.

The most significant difference between ConvertKit and LeadPages is their primary focus. ConvertKit is primarily an email marketing platform, while LeadPages is mainly a landing page builder tool. So while both devices offer email marketing tools and landing page software, they have different strengths and features.

ConvertKit’s email automation tools are more advanced, offering features such as tagging, segmentation, and email sequences. In addition, leadPages’ landing page creator is more powerful. It provides features such as A/B split testing, countdown timers, and forms that can be embedded on your website or social media.

If you are looking for the best email marketing software for your small business, ConvertKit is a good choice with its email automation tools, subscriber management, and user-friendly interface. On the other hand, if you are looking for the best landing page builder tool to increase conversion rates and create high-converting landing pages, LeadPages is the better option with its pre-designed templates, A/B split testing, countdown timers, and forms that can be embedded on your website or social media.


Ultimately, the tool that best suits your requirements and inclinations is the one you choose for yourself. However, you can read evaluations and compare features of different tools to determine which one is the most suitable for your online business if you are unsure which one to select. Free samples are available for both ConvertKit and LeadPages, and both provide customer assistance through phone service, email support, and even live chat support.

Where do you land in the ConvertKit vs. LeadPages debate? Tell me all about it in the comments!


What makes ConvertKit best?

ConvertKit has a simple and user-friendly UI for creating email programs. It’s as simple as composing each email and dragging them into the order you want them to be sent to set up an automated process. They also make it simple to tag users and divide your groups.

Is Leadpages worth the investment?

However, it is a wholly hosted option with a website creator and landing page builder built in. Leadpages will not disappoint you if you want a straightforward method to create beautiful landing pages across numerous sites and sophisticated features like Leadboxes, tonnes of connections, and A/B testing.

Who should be using the ConvertKit platform?

ConvertKit assists business owners using the collection of email list participants, the automation of email sending and organizing, and a great deal more.

ConvertKit vs LeadPages: Which Is A Better Landing Page Builder?

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