Honest Blogging Income Report and Metrics – Exciting Monthly Breakdown

Honest Blogging Income Report and Metrics - Exciting Monthly Breakdown

Today, I’m introducing our Blog Income Report Series. 

Our purpose for creating Blogging Money Life is to share our blogging tips and tricks. We want our readers to have the best tools available to grow their online business into a source of passive income.

BML: Intro to our Blog income report series

In this monthly series, I discuss our blog’s key performance indicators andshowcase all of the metrics behind our blog.

So, what can you do with this information? Well, you can use it to learn from what we are doing right and from what we are doing wrong.

A little bit about Jas and Chris

Together, Jas and I launched our new blog, Blogging Money Life, in August 2021. This was within the same week as our international move to Costa Rica.

Jas is a longtime blogger. She’s been blogging for over 10 years and is the founder of Miss Millennia Magazine.

My background is mainly former military and residential construction. So working digitally and blogging full-time is a new world to me. Luckily, I have an exceptional mentor who is an expert blogger and also my lovely wife.

blogging income report - girl on computer at desk

What’s covered in our Blogging Income Reports?

  • Website metrics
  • Social media analytics
  • YouTube key performance indicators
  • Email list growth
  • Different avenues of income
  • Detail expenses

Website Metrics

Website metrics are the tools we use to gauge our site’s traffic and performance. Metrics can tell us what we are doing right, what we are doing wrong, and where we need to improve.

If we’re managing our revenue streams correctly, there should be a direct correlation between traffic growth and income. So, in other words, the more traffic we get to our blog, the more revenue we should bring in.

BML: Website analytics
BML: Website analytics

Social Media Analytics

For today’s creators, it is crucial to develop a solid social media presence within your content marketing strategy. As a blogger, promoting your content from your social networks is one of the best tools you have to reach your audience. In our reports, we track the growth of our social networks and the effects they have on our blogging business.

BML: Social media analytics
BML: Social media analytics


Besides another avenue for monetization, adding YouTube videos to your blogs has many other benefits.

For example, when a reader watches a video from a blog post, the average session duration for that particular page goes up. In turn, this significantly improves your bounce rate, which is then recognized by search engines like Google, which will reward you by ranking your content higher for your keywords.

Because of these benefits, take our YouTube channel seriously and monitor our YouTube metrics closely.

BML: YouTube analytics
BML: YouTube analytics

Email List

An email is one of the most powerful tools you can have as a blogger to communicate directly to your audience. This tool can be used to engage your audience through weekly newsletters, drive traffic to specify content or promote a product launch.

We talk about our methods to grow our email list and track the metrics that help us monitor its health.

BML: Email list analytics
BML: Email list analytics

Income and Expenses

Something else that I’m excited about is the opportunity to provide you with an inside look at “the books.”

You will have eyes on our business monetization tracker sheet. Each month I rundown exactly how much money we brought in and how much money we spent.

As far as revenue is concerned, we’re going into detail on our five different income streams.

  • Affiliate income
  • Sponsored posts
  • Advertising
  • Digital product sales,
  • YouTube monetization

Affiliate Income

What’s Affiliate Marketing, you ask? Well, in simple terms, it’s an arrangement between you and a retailer. The affiliate agrees to pay a commission for every click and sale generated from their affiliate link in your article. 

affiliate marketing blogging income report

Want some tips on how to grow your blog’s affiliate program? Check out Jas’s video, Affiliate Marketing Tips for Beginners.

In this video, Jas talked about growing her affiliate income from $200 per month to more than $4,000 per month.

Sponsored Post

We love when companies pay us money to advertise our favorite products, and that’s what happens with a sponsored post.

In short, a sponsored post is an article with a product link in it. The sponsor has agreed to pay a flat fee to write and publish their article on your blog.

Now, how would you like to have the very best tips on how to get selected for the sponsored post opportunities?

Just check out our video, How to Get Selected for Sponsored Post Opportunities on Your Blog.


Sure, ads can be annoying, but they are one of the fastest ways to make passive income on your site. Ad revenue is income earned from displaying a paid advertisement on our blog. You’ve definitely seen these before. These usually appear as banner ads across the top of the blog or on the web page’s sidebar

Product Sales

We’re going to discuss the income that we bring in from the sales of our own products. Developing and selling your own product is one of the most potent ways to make money with your blog.

Do you know what the best part about selling your own product is? You don’t have to split your revenue with an ad network or other company. That’s right, any money you make is your money to keep.

Our blog currently offers 3 digital products for sale, Blogging Money Update, Blogging Money Formula, and the Sponsored Post Pricing Tool.

YouTube monetization

There are a few different ways to earn money from your YouTube channel. For now, we’re only going to focus on YouTube’s partnership program and growing our channel to meet the requirements for the program.

We have to meet basic requirements to qualify for this program. The first is to have at least 1,000 subscribers. The second is to accumulate over 4,000 watch hours within the past 12 months of our channel’s life. 

Introducing The Best Blogging Income Report From Blogging Money Life

Join us

So that was a quick summary of what you can expect from our blogging income report in 2022. In September, the first episode was released on YouTube and published on our blog. This report gives a full accounting for our metics and income for August 2021.

Check out our Blogging Income Report for our first month of blogging here.

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